Mobile advertising and apps have skyrocketed in their popularity, leading to an ever-increasing number of headlines around the world involving the latest developments in apps, QR codes, augmented reality, and statistics.
In apps news, many companies are seeing the popularity of mobile marketing and are facing a struggle as to whether or not it would be effective for them to come up with their own app to be used for advertising purposes. Brands are now needing to consider a number of new issues before they can decide to take on this latest form of popular advertising. Experts on the topic are now offering new advice and strategies to help these organizations to decide.
Though mobile advertisers have known about the boom of popularity regarding QR codes for some time now, they have only just made their way into the major newspapers – which are often the last ones to hear about this type of trend. That said, as QR codes stories can now be found in large publications such as the LA Times, experts in the field are considering this an important victory in terms of recognition and solidification of their position in the industry.
Augmented reality has taken a new state-of-the-art turn in India, through a new mobile advertising business in that country. IntARact has recently revealed its product, which consists of a specialized app that will allow mobile users to utilize the camera function of their device on products found in ads in the pages of glossy magazines. With the image, the phone is then capable of taking further action.
In terms of stats in the mobile marketing industry, InMobi, a global mobile ad company, has discovered that Nokia is having a tremendous impact on the African marketplace, dominating the entire continent with a whopping 61 percent of ad impressions there.
