Though marketers are still discovering how to take advantage of everything that QR codes have to offer, it has become clear that there is a great deal of value that can be obtained from their use, and that they will be an integral part of the holiday marketing season.
Mobile marketers have shown that this technique has moved well beyond a fad and is a solid marketing trend, which creative minds are applying in useful and innovative new ways. What they have found is that when used properly, the opportunity to brand grows significantly.
In fact, there are two more very large brands that have just launched their own QR code campaigns, right in time for the very start of the holiday shopping season.
Coca-Cola has announced a partnership with the World Wildlife Fund through a QR code promotion that has already started and will continue right through March 2012. This program will feature the Coca-Cola holiday polar bear mascot. Coke glasses this year will feature a QR code that will automatically link users to a game app, as well as provide them with an easy way to make a mobile donation to the WWF charity.
JC Penny has also leapt forward into the holidays with QR codes, by using the 2 dimensional barcodes as a part of a promotion that will give users the opportunity to attach a voice messages to the recipients of their gifts with a customized QR code that will link the gift recipient to the audio message.
