Mobile phones have made communication easier over the years.
A study conducted in the U.S concluded that business calls from search, social media, display, and other paid ads have increased by 110 percent since 2014. With several customers opting to call businesses, marketers need to track, attribute, and report on calls. By including offline calls and web-based conversations, marketers can determine the value they bring to advertisers. Over the past three years, AdWords has increased its ability to track and attribute phone conversations. If you are yet to realize the value of phone calls to your company, you are probably not monitoring your calls. Here are the top four important things to understand about call tracking.
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- Keywords. Call tracking enables you to know the keywords that generate calls. There are two types of call tracking: session-based and 1-to-1 tracking. In 1-to-1 tracking, DNI provides a specific call tracking number for each medium you want to track. This option is 100 percent accurate, but it is expensive. With session tracking, a marketer assigns several tracking numbers to a site based on the number of visitors in a particular traffic source. This option is less accurate but provides more granular insights into the keywords driving calls.
For more information about call tracking visit https://avidtrak.com/call_tracking_software.php.