The appeal of QR codes in the marketing world is well known these days. It seems that every business is making use of the codes to engage consumers that are growing increasingly attached to their mobile devices. In this sense, there are few avenues that the codes have not yet traveled, but their capabilities for information and content distribution can extend well beyond the realm of marketing. The Pittsburgh Zoo & PPG Aquarium is using the codes, but not for advertising. The acclaimed wildlife center has taken note of the…
Read MoreQR codes come to the Pittsburgh Zoo & PPG Aquarium as part of a new interactive learning initiative
