Augmented reality transforms pizza boxes into video games

augmented reality hell pizza box

A New Zealand pizza chain is giving customers the opportunity to use their mobile devices for an enhanced experience. Hell Pizza, a chain of restaurants in New Zealand, has decided that the box in which their product is delivered is the perfect opportunity to take advantage of what augmented reality has to offer, so that its customers can enjoy an enhanced experience through images that appear to come to life in a video game. To take advantage of this AR technology, customers simply need a smartphone and a pizza box.…

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