QR code on Persil packs adds accessibility

QR code - Scanning a code

Unilever has announced that the barcodes will help people who are partially sighted or blind. Unilever has partnered with Zapvision to add a QR code to its Persil packs in order to make its products more accessible to customers who are partially sighted or blind. The barcode system was created by Zappar, a digital agency and member of AIPIA. The new partnership means that the special QR code is now available on Persil laundry detergent products that will be sold throughout the United Kingdom. While this technology was originally unveiled…

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