The company is using the “One Cap, One Code” solution in an attempt to better reach Gen Z consumers. Nestlé has launched a new mobile marketing campaign in Vietnam, using QR code caps to help them reach Gen Z shoppers and strengthen their brand loyalty. The campaign uses quick response codes printed inside beverage bottle caps or a reward program. The QR code caps campaign will continue until September. Each of the bottles in the SIG’s combismile carton packs of the Nestlé Milo Teen Protein drinks have their own unique…
Read MoreNestlé rolls out QR code caps in Vietnamese mobile marketing campaign
