The Ultimate Video Marketing Guide for 2022

VIDEO

Today’s business landscape is far more sophisticated than it was just a few years ago. If you don’t stay updated with the trend, you will miss the opportunity to win. Video is a crucial marketing tool that many businesses are still underutilizing. Any marketing plan that does not include video marketing is bound to fail these days. Introduction to video marketing and how does it work? In its simplest form, video marketing is the use of video to connect with new and current audiences. You may utilize video in marketing…

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Old unlisted YouTube videos and Drive links are about to break

Unlisted YouTube videos - laptop showing YouTube videos

Due to a move Google is making in the name of security, unless a user opts out, the links will go private. An unknown number of old unlisted YouTube videos and links to items stored on Google Drive are about to stop working. Google is changing the way links are shared in both its Drive and YouTube services. Public links for unlisted YouTube videos or shared from Google Drive will break unless certain steps are taken. Active users have the opportunity to opt out of the change for both video…

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YouTube has opened up an AI generated replies feature for its creators

AI generated replies - YouTube - Laptop

This feature is meant to allow creators to post automatically produced responses to audience comments. YouTube recently announced a tool for creators to use AI generated replies to engage with their audience through the comments more quickly. The feature is called Smart Reply and uses artificial intelligence to produce appropriate responses. In this way, the YouTube Studio can be used to post AI generated replies to user comments without the need for the creator to actually type them. Google is already rolling out the feature so that creators can start…

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YouTube mobile shopping ads to help Google capitalize on the consumer-YouTube relationship

YouTube Mobile Shopping Ads - YouTube Mobile

Google is extending its mobile shopping ads network reach to engage consumers on YouTube. YouTube mobile shopping ads will be added to the popular video platform’s mobile app. A growing number of mobile users are heading to YouTube to watch reviews and obtain recommendations. This gives Google the opportunity to target these users with engaging and shoppable types of ads. YouTube users are more open minded to discovering new content when browsing their home feed. According to the director of YouTube product management, Nicky Rettke, YouTube is taking notice of…

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A new YouTube AR feature lets viewers virtually test products before buying

YouTube AR feature - woman applying makeup - lipstick

YouTube has launched an augmented reality (AR) program designed to benefit brands, influencers and consumers. A newly announced YouTube AR feature, allows viewers to “Virtually Try-On” beauty products. The google-owned social video platform now gives brands the opportunity to match with influencers and allow these vloggers’ viewers to test products virtually. Viewers can digitally sample makeup before buying. Using their phone’s camera, YouTube viewers who access videos with the YouTube AR feature, can use the camera like a mirror to digitally sample makeup products, such as a shade of lipstick,…

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