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YouTube mobile shopping ads to help Google capitalize on the consumer-YouTube relationship

11/07/201911/06/2019 Jesse Collins

YouTube Mobile Shopping Ads - YouTube Mobile

Google is extending its mobile shopping ads network reach to engage consumers on YouTube. YouTube mobile shopping ads will be added to the popular video platform’s mobile app. A growing number of mobile users are heading to YouTube to watch reviews and obtain recommendations. This gives Google the opportunity to target these users with engaging and shoppable types of ads. YouTube users are more open minded to discovering new content when browsing their home feed. According to the director of YouTube product management, Nicky Rettke, YouTube is taking notice of…

YouTube monetization changes make it harder for new and lesser-known creators to earn

01/18/201801/18/2018 L. Green

The Google-owned video sharing service has made its monetizing regulations tougher again. The YouTube monetization regulations are getting tougher again, making it harder for video creators to reach the minimum requirements for earning. The new rules go beyond the number of views threshold implemented in 2017 for the Partner Program. The new YouTube monetization rules require that a channel must have at least 10,000 views to apply for the Partner Program, which was made in a change last year. However, now creators must also have a minimum of 1,000 subscribers…

Two Google services see serious changes in the hopes of improvement

04/10/201704/07/2017 Jennifer Goula

YouTube Kids Security homepage - Google services

The search giant’s News and YouTube products are getting some important updates. In the battle against content theft and fake news, two Google services are receiving an important update. Google has announced upcoming changes to both its News and YouTube video streaming service. The company has faced heavy criticism over certain Google services that are paving the way for abuse. Among the ways that certain people are misusing the products include posting fake news and stealing content from YouTube creators and posting it on their own channels to earn ad…

YouTube marketing will look different to viewers next year

03/02/201703/02/2017 Jesse Collins

Google has announced that it will be making significant changes to reduce advertising irritation among users. In an effort to boost the viewing experience, YouTube marketing will be undergoing some considerable changes in 2018. The team is already seeking to bring an end to the forms of advertising that are most annoying to viewers. Google, YouTube’s owner, will soon put an end to certain forms of unskippable advertisements. Among the most common forms of YouTube marketing at the moment are the advertisements that run before, mid-roll and after a video…