NFC technology growing in awareness amongst UK consumers

Mobile Commerce - NFC

Study shows consumers beginning to show interest in NFC technology and mobile commerce NFC technology is beginning to attract more attention around the world, but many consumers are still unaware that the technology exists. These consumers are often unaware that the technology is used often in marketing and mobile commerce. Awareness is on the rise, however, especially in the United Kingdom, where YouGov, an Internet-based market research firm, has produced the results of a study concerning the issue. The study shows that UK consumers are beginning to understand and recognize…

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