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Mobile traffic gave Yelp a shot in the arm

11/08/201611/07/2016 L. Green

The company’s third quarter earnings revealed solid growth due to a large number of smartphone users. Yelp’s third quarter 2016 earnings report has been issued and shows a significant impact from mobile traffic. The company saw considerable growth in both its revenue and its active users. These areas of growth have been credited to the sizeable mobile user base and because customers are using those devices on an increasing basis while on the go. Yelp’s year over year revenue for the third quarter increased by almost 30 percent, in 2016.…

Google gains local business advertising boost by absorbing Zagat

09/12/2011 Julie Campbell

Google has snatched up Zagat, the restaurant ratings guide, in an effort to provide even more original content to its millions of users around the globe, and to take a bigger step into the increasing online review service marketplace that generates billions in advertising dollars. The search engine giant, based in Mountain View, California, is hopeful that the ratings and reviews on Zagat will help it to break into local commerce, a market where Google has yet to find stable footing. Google’s new acquisition provides it with instant review access,…