Mobile ad product innovation at Yahoo sees new high profile faces

yahoo mobile app

The CEO of the company, Marissa Mayer, is not slowing down her efforts to shake things up. Yahoo made a considerable splash in 2014 when it made its acquisition of the mobile ad network and notable analytics company, Flurry, last year, and it is now working to ensure that it gets the very most out of the talent that it also managed to bring in through the purchase of that firm. There have been several reports that there has been a new senior vice president of ad products named at…

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As Yahoo! and Bing make a comeback, so does mobile ad momentum in 2012’s first quarter


According to the IgnitionOne quarterly release, the 2012 first quarter has continued to generate solid year-over-year increases in search advertising, following a record last quarter in 2011. First quarter 2012, saw a significant search spending year over year growth, increasing by 30.3 percent, which was more than twice the spending in the first quarters of both last year and the year before. This spike has been credited to the rebirth of both Yahoo! and Bing, as they took the largest market share that they have seen since they partnered. In…

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New CEO at Yahoo takes a fresh mobile commerce focus

Yahoo Headquarters mobile marketing

Scott Thompson, the new CEO at Yahoo! Inc., may have used his keen skill for meticulous detail to bring the PayPal unit at eBay Inc. into mobile payments to bring revenues to over double their previous levels, and to bring the member base to over 100 million, but it is anticipated that his challenges will now be even greater. Fifty-four year old Thompson now faces the responsibility of bringing advertisers and users back to one of the largest American web portal, whose sales and market share are rapidly slipping away.…

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