Worldwide survey has shown a massive interest by consumers in smartphone content and shopping. A global consumer survey performed by the MEF in London has shown that 88 percent of smartphone media users are now engaging in mobile commerce and content. This is an increase over 2011, when the figure for engagement was 82 percent. This, according to the results of the annual survey, which have just been released. The research was performed in conjunction with On Device Research, and included the participation of respondents from among ten different countries.…
Read MoreMobile commerce research shows 88 percent engagement
