Mcommerce adoption slowed by checkout optimization issues

MCommerce

A WorldPay study has found that payment page optimization struggles are hurting the channel. One of the payment processing, alternative payments, and risk global leaders, WorldPay, has released the results of its mcommerce study, which has shown that when the checkout page and the screen size have not been properly optimized, it has the greatest impact on consumers. The willingness of a smartphone user to purchase goods is most greatly affected by those two issues. The research was held at the 2012 Internet Retailing Conference, which was located in London.…

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