QR codes still requiring some trial and error by small businesses

QR Codes jbc online writing services

As even marketers with considerable experience and budgets struggle with the ideal use of the barcodes, so do smaller companies. Although it is reaching the point that QR codes can be found virtually everywhere that there is marketing, from product packaging to flyers, and from billboards to brochures, companies – large and small – are still trying to discover exactly how to take advantage of what they have to offer. The true potential of quick response barcodes still has yet to be reached, despite the fact that they are broadly…

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Coca-Cola takes charge of conservation with the help of QR codes

QR Code Marketing

Coca-Cola has launched their very first QR code campaign. The company has long been a fan of mobile technology but has been slow to adopt QR codes due to uncertainty regarding how popular they would be with consumers. While consumers are still quite unfamiliar with the codes, more people are growing accustomed to the black and white barcodes. Coca-Cola is partnering with the World Wildlife Fund for this campaign, hoping to help increase awareness of environmental issues. The codes will appear on Coca-Cola cups distributed at 7-Eleven stores throughout the…

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