Is it too early to gauge Google Wallet’s successes and failures?

NFC Mobile Payments

Many reports have been released indicating that Google is considering ways to rework its Google Wallet, based on the recent announcement that two of the execs involved in the project have left it, and that the company is scrambling to try to get as many wireless carriers to sign on to offer the mobile wallet as possible. This has led many to assume that Google Wallet is facing significant unexpected struggles, though there have been a small number of analysts who have said that it remains far too early to…

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Pinkberry announces implementation of Google Wallet

Pinkberry Google Wallet

Pinkberry has announced that it has expanded its current mobile strategy to include the implementation of the Google Wallet, to allow consumers to pay for their purchases, receive discounts, and redeem coupons, through the use of their mobile devices. The yogurt retailer, Pinkberry, started in 2005 in California, and that has since spread across the country and around the world with more than 175 locations. Through a partnership with Micros Systems Inc., Pinkberry has been able to implement the mobile wallet, which is now live in 69 different American locations.…

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Juniper Research study shows mobile commerce should hit $74 billion in NFC transactions by 2015

NFC Mobile commerce Payments students

The results of the latest study by Juniper Research have been released, showing that near field communication (NFC) technology will have facilitated approximately $74 billion in mobile transactions by the year 2015. Though NFC mobile payments remain in their infancy, they are being used on an increasing basis for the purchase of transit tickets and to purchase products in-store. The use of smartphones as an alternative to paper tickets and plastic credit cards is among the most rapidly growing segments of the m-commerce marketplace. The report, called “Mobile Commerce Markets”,…

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Moosejaw outdoor apparel and gear retailer offers mobile payment for purchases

Moosejaw Mobile Payments

Outdoor apparel and gear retailer, Moosejaw, has announced that customers can now make purchases from anywhere within its stores using mobile devices. This has been made possible through the use of Linea-pro, from Infinite Peripherals Inc. (IPC) in combination with the fourth generation devices of Apple iPod Touch in order to provide consumers with quick and convenient options for making purchases. According to the Moosejaw senior vice president of marketing and technology, Eoin Comerford, in a company press release, by using a one-dimensional or 2-dimensional barcode scanner and a magnetic…

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Mobile pay ready to come out of the shadow

Mobile Commerce

We have been hearing for a while now that some form of mobile payments was going to become the third most popular way for us to pay for purchases, with cards and cash remaining as the main two. However, despite a lot of talk from some important figures and much excitement among technology gurus we have not seen much progress on that front. NFC, which has been lauded by some as the next big thing has struggled to be adopted by retailers, shoppers or even phone manufacturers. In addition to…

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