Social marketing has decimated Olympic advertising for Coke, P&G and McDonalds

social media marketing olympics

Other big names such as Visa have also lost huge opportunities to promote during the Winter Games. If anything has ever been able to demonstrate the power of social media marketing in terms of spreading the word and sending messages to consumers, it has been the events that have occurred surrounding the Sochi Winter Olympic Games, which have seen the advertising from some of the largest corporations in the world disrupted and considerably weakened. Until now, the power to reach consumers has always been in the hands of those with…

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