why mobile commerce Archives

CEO of eBay says the future is mobile

11/07/201111/07/2011 Jennifer Goula

mobile payments John Donahoe, CEO of ebay

eBay CEO, John Donahoe, spoke at the Open Mobile Summit and stated that consumers are looking for the cheapest price, regardless of where they make the purchase, which means that the future is mobile and not e-commerce. He explained that as mobile is used more widely, the line between conventional retail and e-commerce has been so greatly blurred that the latter is losing all meaning. Today’s consumers are walking into brick-and-mortar shops and are using their mobile devices from there in order to comparison shop for better deals and prices…

The future of QR codes lies with young, tech-minded consumers

08/19/2011 Stephen Vagus

Advertisers have taken to using QR codes to reach a broad audience. According to a new study from comScore, a digital business analysis firm, the codes may only be reaching a select few. A growing number of businesses have begun adopting the codes under the belief that they will be able to reach more consumers. While their efforts have, thus far, been met with success, comScore notes that the future of the codes rests with a very specific demographic. The report shows that the codes are most likely to reach…

The ABC’s of mobile marketing and why your business needs to know

07/10/201107/10/2011 John Montgallo

Despite the upsurge in the release of technology news regarding mobile payments, the companies involved, and how much it will be worth over the next few years, consumers remain confused about what mobile payments are and what they will mean to them. In response, industry experts have laid out the most important basic points. Mobile payments were designed to make payment transactions more convenient, using different kinds of technology, from near-field communications (NFC) to direct mobile billing. These are already increasing in popularity worldwide. By the year 2015, it…