what is social media marketing Archives

Eco friendly SMS for mobile marketers

04/07/201204/06/2012 Jorge Gonzalez

Green advertising The world is starting to come to understand that changes – and large ones – are more important than had previously been assumed in order to help to rescue the world from the environmental damage that has already been caused, or at least slow down the growth of the impact that we continue to have. As an element of this many companies are going paperless in order to reduce the amount of forest that is destroyed and pollution that is caused by the logging, production, and transportation of…

Techniques for marketers to reach consumers using mobile social media

03/26/201203/25/2012 Jorge Gonzalez

With Facebook’s recent announcements regarding the changes it will be making for the mobile platform – for example, making the Timeline format available for brands over mobile – marketers are looking into new ways to get the most out of mobile social media by connecting with consumers. There are two primary strategies that are currently being tossed around, which are: • Reaching the mobile audience through Facebook, itself • Using micro sites to boost the social media marketing as a whole In the first effort, there are three main steps…

Zmags Transforms the Tablet, Smartphone and Web Consumer Experience

02/28/201204/14/2014 Guest Post

*First-of-its-kind rich media interface enables marketers, retailers,brands and publishers to increase consumer engagement with their content and product offerings Zmags, the leading provider of rich media mobile and social merchandising, today introduced a groundbreaking consumer shopping user interface (UI) dubbed “Zmags Convergence”. This new, visual environment completely redefines and streamlines a consumer’s shopping experience on tablets, smartphones, the Web, and in Facebook. Using Zmags Convergence, retailers, brands, multi-level marketers and agencies can create a new class of engaging and immersive shopping experiences that propel merchandising and commerce from today’s search-and-purchase…

Scan Closes $1.7 Million Seed Funding Led by Menlo Ventures; Launches Scan Pages

02/25/201204/14/2014 Guest Post

Scan Allows Businesses and Individuals to Quickly and Easily Create and Share a Mobile Site Scan, Inc. (www.scan.me) announced $1.7 million in seed funding from top venture capital firms and notable angel investors. Scan connects the real world with the digital universe through mobile technologies like QR codes, NFC, image recognition and more. Menlo Ventures led the round, with venture capital participation from Google Ventures, Charles River Ventures, Yuri Milner’s Start Fund, Social + Capital Partnership, Transmedia Capital, and Ludlow Ventures. Scan’s angel investors include Ariel Poler, Naval Ravikant of…

VerticalResponse unveils new social media marketing app for mobile

02/19/201202/18/2012 Jesse Collins

Leading self-service marketing solutions provider for small businesses, VerticalResponse, has now unveiled its new iOS mobile app for its social media marketing platform called Roost by VerticalResponse. The company provides a wide range of solutions, including social media marketing, email marketing, online surveys, direct mail marketing, and event marketing. Roost by VerticalResponse provides small businesses with a dashboard that allows them to quickly and easily develop, deploy, manage, and measure their various campaigns through social media. Now, the new mobile app – which is now available at the Apple iTunes…