Leading company in multi-channel mobile commerce and engagement, Digby, has just launched its new mobile platform, Localpoint, which provides location-based marketing capabilities, as well as mobile commerce and analytics for top companies and brands in their industries. The platform uses powerful web-like analytics within mobile commerce efforts, as well as in the actual physical location of a brand’s store, in addition to geo-targeted mobile messaging tools. This lets Localpoint provide brands with the ability to influence, appeal to, comprehend, and own, the relationship they have with their customers across the…
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“Certain circumstances” allow a smartphone to be tracked by the NSA
A National Security Agency (NSA) lawyer has announced that the department is capable of tracking citizens in specific situations using smartphone location data, and that it will be providing further details into this fact in the near future. Users of smartphones have been voicing concerns about having their movements followed and, as it turns out, they weren’t entirely being paranoid. Matthew Olsen, general counsel of the National Security Agency, spoke at a hearing, discussing the rights of the government to obtain and use this information. Senator Ron Wyden of Oregon…
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