what is a 2d barcode Archives

Reports show a stall in QR Code growth

12/12/201112/12/2011 Julie Campbell

Though QR codes have a great deal of potential for both marketers and consumers they still don’t seem to be catching on, because many people have yet to know what they actually are and how to go about using them. Many people assume that everyone must know what the two dimensional barcodes are and what they’re supposed to do with them, but a recent study has shown that almost eighty percent of college students don’t know what to do with one when they see it. This, from a demographic that…

Survey shows QR code adoption slow amongst consumers

08/10/201108/10/2011 John Montgallo

Lab42, a market research firm, has released a new study regarding QR codes. The recent rise to fame QR codes have experience is largely due to the overwhelming number of people who own smart phones. Indeed, the codes have become quite popular for information and coupon distribution. According to the survey, however, the majority of consumers have no idea what a QR code is. Despite the fact that more companies are making use of the codes, they may not be the heralds of a marketing revolution they were once believed…

Vital QR code education needed in the U.S.

05/17/2011 Jorge Gonzalez

QR codes are just about everywhere these days. Their sudden rise in popularity over a short period of time has left many at a loss for what the codes are. A staggering number of businesses have been adopting the codes, but few are taking the time to show consumers why they are so important. Hamilton Chan, founder of Paperlinks, a mobile marketing company that specializes in QR codes, believes that western society has entered a vital education period when it comes to mobile technology. After this period is over, he…

What do art and QR codes have in common?

04/07/201104/20/2011 L. Green

Dayton Art Institute has started using QR Codes with some of their artist’s exhibits. Only a few other museums across the U.S. are using them at this time. The QR Codes were incorporated with the art exhibits last year; they estimated that about 10 percent of the four thousand visitors used them. The Dayton Art Institute began in 1919 and has grown to be one of the nation’s finest (mid-sized) art museums. The museum now has over 26 thousand objects that cover over a five thousand year history of art.…

Mobile marketing with QR codes are taking over the ad biz

03/24/2011 L. Green

Big name companies are bringing QR Codes to mainstream advertising. Several businesses are now utilizing this new technology to grab potential mobile customers. Home Depot, Bed Bath and Beyond, Thwapr, HBO and Dick’s Sporting Goods, are just a few of the companies that have integrated QR Codes into commercials, mailed advertisements and movies. Marketing has another avenue now; beside the normal television, or radio spot. QR Codes are starting to burst onto the scene everywhere lately. A survey shows that in the last six months of 2010, the scanning of…