Tag: wendy’s

AI chatbot at Wendy’s to run the drive-thru orders

Jorge Gonzalez
AI chatbot - Image of Wendy's restaurant

The company is testing the technology as a replacement for its human employees in this position. Wendy’s Co. has become the latest company testing AI chatbot technology as an opportunity to replace human workers. The testing will begin in June and will be used to take customer orders from the drive-thru. Wendy’s is not the first fast food chain to use an AI chatbot to complete tasks currently done by human employees. In this instance, the company is using a system powered by Google Cloud’s AI software. It is designed…

Read More

Horizon Worlds is about to get a new VR Wendy’s restaurant

Sam Lambert
Horizon Worlds - Wendy's Restaruant

The fast-food chain has been teasing that it will be offering a “deliciously different” metaverse experience. Late last week, Wendy’s officially announced that it would be opening a virtual reality restaurant in Horizon Worlds, which it is playfully referring to the Wendyverse. The virtual world was built by a creator community within the metaverse. As of April 2, Meta Quest 2 users started signing into Horizon Worlds – the expanding Meta metaverse platform – in order to experience a Wendy’s restaurant in VR. There, they are able to shoot hoops…

Read More

Wendy’s mobile ads on Facebook have a Snapchat style

Jennifer Goula
wendy's QR codes mobile ads

The fast food chain is creating interactive burgers through the use of GIFs and videos. Just as brands start tinkering with the mobile ads in the new full screen Facebook style, Wendy’s is working on using this new format in a whole new and creative way that they hope will encourage considerable interaction from consumers. The fast food restaurant chain is using images, videos and GIFs to illustrate how their burgers are made, layer by layer. The layers of the hamburgers are all displayed and added to each other, including…

Read More

Mobile payments now available at Wendy’s

Sam Lambert
wendy's QR codes mobile ads

This will allow smartphone users to leave their credit cards at home when they purchase their meals. When you head out for some fast food at Wendy’s the next time, you can use your smartphone and the quick service restaurant’s official app to be able to make mobile payments and complete the transaction at the counter. The majority of the American locations (approximately 5,800) now have this feature. The mobile payments method that has been chosen is one that allows American customers at Wendy’s to be able to transfer cash…

Read More

Burger King takes a step into the mobile payments field

Jesse Collins
burger king mobile payments

Burger King prepares to launch new mobile commerce application in coming months Burger King is preparing to break into the mobile payments space more aggressively with the launch of a new application. The company plans to make this application available within the next few months and it will be supported by more than 7,000 Burger King stores throughout the U.S. Engaging mobile consumers is becoming quite important for a wide range of companies, especially those in the quick service restaurant space. Consumers are becoming more mobile-centric, and businesses that do…

Read More