Wearables are owned by 15 percent of consumers who know about them

Power balance fitness band wearables technology

A recent Connected Life Report from Nielsen has revealed that many people who know the term are wearing one. According to the recently published Nielsen Connected Life Report, among the people who actually know what wearables are, and understand the term itself, fifteen percent already own and use one. The survey conducted by Nielsen involved the participation of 3,956 respondents. The research itself was done, last year in November. This is interesting because there has been a great deal of movement in the wearables industry since that time. There have…

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