ways to use Augmented Reality Archives

Toyota uses Japanese pop-icon Hatsune Miku to promote new 2011 Corolla

09/17/201109/17/2011 Stephen Vagus

Augmented reality has been growing in popularity in Japan recently. The nation is well known for its creative, and sometimes mind bending, use of technology. Augmented reality seems to fit well with the demands of consumers, especially when it can be used to bring one of Japan’s most beloved pop music idols to life. Toyota has developed a new augmented reality application that marks the partnership between the automaker’s Corolla brand and one of Japan’s leading music divas, Hatsune Miku. Dubbed “MikuScape,” the application can be used to see Miku…

Augmented reality shows promising signs of practical use in the near future

07/31/201107/31/2011 Jesse Collins

Though augmented reality was still only in its experimental stages two years ago, it is showing signs of truly coming into its own through the latest commonly used and readily available technologies. Augmented reality is a cutting edge electronics industry innovation which superimposes audio, graphics, and other sensory enhancements from the screen onto an environment in real time. Though images on television and other standard graphics technologies don’t change with the perspective of the viewer, augmented reality systems let the viewer change what is seen through movements of the eyes…

MediaCom looks to change the world of marketing with the help of augmented reality

07/16/2011 L. Green

Two influential media and technology companies are coming together to change the face of advertising campaigns coming from some of the world’s most recognizable brands. MediaCom, a leading media company, has announced its partnership with Aurasma, a leading augmented reality platform. The duo plan to revolutionize the marketing landscape through the use of augmented reality technology, which will transform static advertisements into dynamic experiences designed to ensnare the hearts and minds of consumers. Aurasma is a typical augmented reality platform available for iOS and Android smart phones. The program overlays…