6 Types of Mobile Marketing You Can Use For Your Business

Mobile Marketing2

In this generation, more and more people are learning to be comfortable with doing things on-the-go, hence the rise of smartphone users. Those small devices provide convenience as they can be used as a digital scheduler, clock, television, music player, game console, Internet browser, and more. In fact, according to Pew Internet, more than half of the adult population in the United States owns a smartphone. On top of this, Asymco analyst Horace Dediu recently said that almost 600,000 Americans are purchasing smartphones every week. The rate of smartphone adoption…

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Mercedes A-Class uses QR codes for launch of 2013 model

QR Code Video3

*Sorry, its not in English but we think you’ll get the point! March will bring the unveiling of the 2013 Mercedes-Benz A-Class at the Motor Show in Geneva, following significant on-road testing covered in QR code patterns. This barcode paintjob was inspired by the Singapore Mercedes-Benz QR Code race, and is one of the elements of a sweepstakes to allow a winner to receive a trip for two to the model’s world premier. There will be a number of camouflaged hatchbacks from the 2012 A-Class that will be driving around in…

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QR codes come to the world of racing thanks to Texas Motor Speedway

Texas Motor Speedway

Texas Motor Speedway, the company behind some of the greatest NASCAR races in history, will be adopting QR codes for next year’s racing season. The company will be using the codes in a number of marketing campaigns that are targeted at mobile consumers. Each campaign will be designed to be as interactive as possible, with QR codes playing a vital role in that regard. As more consumers begin to arm themselves with smart phones, QR codes are becoming a popular subject for companies looking to stay viable in the changing…

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Macy’s to include mobile marketing in its back to school strategy

Macy's Mobile Marketing Campaign

Macy’s has announced that it has launched its back to school marketing campaign which includes a mobile effort that will support DoSomething.org, which is a youth volunteer organization. DoSomething.org will be receiving one dollar from Macy’s every time a particular QR code is scanned using a mobile device inside the mstylelab in the retailer’s stores, to a limit of $250,000. Scanning the 2D barcode provides customers with information about the volunteer organization and social responsibility, in addition to helpful videos that concentrate on the latest styles and fashions. One of…

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