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Convenient store chain launches its own mobile payments app and loyalty initiative

02/02/201501/31/2015 Stephen Vagus

Wawa launches new application that can support mobile payments Wawa, a convenient store chain that is based in the eastern United States, has launched its own mobile application that supports payments and serves as a connection to the company’s loyalty program. The new application is designed to appeal to mobile consumers that are interested in making payments from their smartphones. The new app will be supported by Wawa’s 680 stores along the eastern United States and may serve as a way for the company to effectively engage mobile consumers. Wawa…

Mobile payments system launched by Wawa

01/30/201501/28/2015 Stephanie Beck

The convenience store chain is looking to benefit from the same opportunity that is successful at Starbucks Both Starbucks and Dunkin’ Donuts have been finding considerable benefit from their mobile payments systems and their loyalty apps, and now the Wawa convenience store chain has announced that it is rolling out its own version of a system. Wawa’s mobile app now also features its own gift card based digital transaction system and a rewards program. The Wawa mobile payments app is compatible with iOS and Android based devices. It gives customers…