New Gucci AR feature lets mobile shoppers try on its line of Ace Sneakers

Gucci AR feature - Apple Store screenshot

An augmented reality (AR) feature has been added to the Italian luxury brand’s iOS app. A Gucci AR feature has been added to the brands iOS app that allows iPhone users the ability to virtually try on the company’s new line of Ace Sneakers. After trying on the shoes, consumers have the option to purchase the shoes from Gucci’s online store. Shoppers can move around and look at the virtual shoes in real time. Users who have downloaded the free Gucci app, simply need to call up the feature, choose…

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