One of the US’ largest drugstore chains is transforming its customers’ shopping experience. Walgreens has partnered with Zebra Technologies to bring Zebra mobile computers to its workers and customers to both enhance customer experience and improve worker productivity. The goal is to bridge the gap between the digital and physical store experience. Store associates equipped with the latest technology improve the overall shopping experience. Zebra’s 11th annual Global Shopper Study revealed that 55% of surveyed shoppers and 74% of retail store associates believe that store associates who are equipped with…
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Mobile wallet transactions have doubled at Walgreens thanks to Apple Pay
The iPhone based payments service has accounted for half of all of the tap to pay purchases made at McDonald’s. Despite a great deal of controversy that was made in some of the largest retailers across the country, the Apple Pay mobile wallet has still kept its position in a number of retail stores in the United States since it was first launched on October, 20, but there has yet to be any real evidence as to whether or not it should be considered to be a success. Recent figures…
Read MoreApple Pay may have a major impact on the NFC technology market
New mobile payments service is causing the NFC market to surge Apple Pay has been launched and it has already manage to cause a stir in the mobile payments space. The launch of the new service has been supported by a wide range of retailers, all of whom have shown strong interest in the mobile space. While Apple has succeeded in drawing more attention to mobile shopping and payments, the company’s new service may have an unintended effect on the NFC market. NFC is gaining more attention, thanks to Apple…
Read MoreAugmented reality pilot to boost Walgreens customer loyalty
The company is working AR technology into its current app for a unique new consumer experience. Walgreens has now announced that it will be using augmented reality to help customers to be able to better navigate their store shelves in order to be able to more easily find everything that they have on their shopping lists. The feature is being piloted as a potential addition to its mobile app to allow smartphones to guide customers in-store. In order to use the augmented reality, the Walgreens loyalty app partner, Aisle411, is…
Read MoreMobile commerce strategy at Walgreen’s attracting industry attention
While some feel that the effort is a tremendous one in this channel, others are expressing their doubts. Walgreen is a company that is known for its regular and continuous innovation, and its mobile commerce strategy is now attracting attention from those in the industry who are seeking to decide whether the company has upheld its reputation over this channel, as well. This company invented the malted milkshake in 1922 and has been introducing firsts since then. The innovations have continued at Walgreen as self service shopping was introduced, replacing…
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