Farmers embrace QR code marketing in effective and informative ways

QR code tracing fruit

Growers are using barcodes and other mobile technology to draw more customers. Though farmers are associated with tradition, they are also among the first to embrace technology that is proving itself effective for efficiency and profitability, and in this, they have become some of the most creative QR code users. Dewey Square farmers market in Boston and spray painted cows are only some examples. At this particular market, the farmers have been able to use quick response codes and mobile technology to help to inform their customers as well as…

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