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Here’s why you want a mixed reality headset, says Apple CEO

04/06/202304/04/2023 L. Green

Mixed reality headset - Welcome to Mixed Reality

According to Tim Cook, there will be advantages to creativity, business, and communications. Tim Cook, CEO of Apple, recently took the opportunity to use a media interview to describe why he believed a mixed reality headset produced by his company is something consumers will want to have when one launches in coming months. The company is traditionally quite closed lipped about the projects it has underway. While Tim Cook didn’t officially confirm that Apple would be launching a mixed reality headset in the interview with GQ, he did spend some…

Meta gains court approval to acquire virtual reality startup Within Unlimited

02/02/202302/01/2023 Jennifer Goula

Virtual reality - Approved - Meta - Court

This court decision has defeated the US Federal Trade Commission’s effort to block the purchase. Meta Platforms Inc. has received the nod from the courts to acquire Within Unlimited, a virtual reality startup. This is a defeat to the effort the US Federal Trade Commission (FTC) has made to block the purchase deal. The FTC’s preliminary injunction to block the acquisition was denied in a sealed decision yesterday. The decision was made by US District Judge Edward Davila in San Jose, California. The decision was to reject the FTC’s request…

Virtual reality is changing the way Honda designs its vehicles

01/17/202301/16/2023 L. Green

This may not be obvious from the consumer point of view, but for designers, it’s a big change. Honda has stepped away from the auto design strategy that has been in practice for nearly 100 years and has implemented virtual reality technology to create its cars. Honda continues to rely on life-sized clay models for the evaluation of its newly designed cars. That said, those models – which are an industry-wide practice originally created by Harley Earl, a designer for GM – aren’t as critical as they used to be.…

Metaverse virtual reality pioneer John Carmack leaves Meta

12/22/202212/21/2022 Jennifer Goula

The VR expert reportedly departed the company over a creative disagreement with Mark Zuckerberg. Meta’s Oculus VR Chief Technology Officer John Carmack is leaving the company over a virtual reality strategy disagreement with Facebook founder Mark Zuckerberg. Carmack first joined Oculus as a VR developer in 2013, just before Facebook bought it in 2014. According to a recent Bloomberg report, Carmack detailed in his resignation letter that he didn’t feel adequately able to impact Meta’s virtual reality efforts in the right direction. He had been working for Oculus since the…

Virtual reality developed to support substance use disorder recovery

10/24/202210/21/2022 Jesse Collins

Researchers at Indiana University have come up with the innovative new immersive therapy. Indiana University researchers have unveiled an innovative new use for virtual reality they have developed for use as an immersive therapy for people struggling with substance use disorders. The researchers recently obtained more than $4.9 million from the National Institutes of Health. With the funding, the team launched an Indiana University (IU) startup company for the testing and further development of the virtual reality technology. The team was led by assistant professor of psychiatry Brandon Oberlin from…