No marketing channel offers more potential to e-commerce marketers than organic search. But winning organic rankings doesn’t come easy. A constant effort must be made to stay abreast of the latest trends. These days, that trend is voice search. This is nothing new, but current levels of accuracy and usage are very much so. As consumers increasingly use their smartphones to search hands-free and the likes of virtual assistants like Alexa, Google Assistant and Siri enter more homes, voice search is set to explode. With this in mind, here’s how…
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