ARworks creates virtual fashion show for Vodafone

virtual fashion show wearable tech

Augmented reality and fashion join forces once again Telecommunications company Vodafone has teamed with ARworks, a developer of augmented reality applications, to bring new technology to its upcoming fashion show. ARworks has developed an experience for Vodafone built upon the JUNAIO augmented reality platform. Augmented reality is becoming more popular in the world of fashion, especially for designers who are looking for a new medium through which to show off their talent. Consumers have taken a liking to augmented reality because of the interactive experience it provides. Augmented reality fashion…

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European Commission launches lengthy probe into cell phone operators’ mobile payment service bid

UK mobile commerce

The European Commission has announced its decision to launch an extensive antitrust investigation – which will probably continue until the end of August – into the joint mobile payment venture of the largest mobile phone operators in Britain. This probe is in response to concerns that had been raised over its ability to hold back innovation. It is believed that the investigation will deal a sizeable blow to the hopes of the operators to gain rapid approval and adoption for its advertising and mobile payment systems which had been labeled…

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Qualcomm partners with Vodafone to help the intellectually disabled in Spain

Qualcomm Latest

*The latest from Qualcomm in Spain Qualcomm, a leading developer of augmented reality technology, has announced a partnership with Vodafone Spain Foundation, a non-profit organization aiming to increase mobile communication in communities around the world, and the APROCOR Foundation, an organization that works to improve the quality of life for the intellectually disabled in Spain. The partnership’s goal is to create a new platform that would help the intellectually disabled function better in the workplace. Qualcomm believes that augmented reality could be the key to the project’s success. The project…

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Operators in Sweden prepare to take part in the trend for joint ventures in m-commerce

Mobile-Commerce

Mobile providers in Sweden have announced the start of their search for a CEO for a company that will offer a unified mobile payment platform. All four of the large mobile network operators in Sweden have entered into the joint venture with equal parts in order to be able to provide consumers in the country with the ability to make mobile payments by the summer of 2012. The venture has yet to be named, but is a combined effort among Telenor, Tele2, Telia, and the Swedish branch of 3. The…

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U.K. wireless providers work together to accelerate mobile payments

Mobile Commerce Industry

Three of the leading U.K. wireless operators are partnering in an effort to hasten the use of mobile payments which will permit consumers to use their mobile phones and other devices to pay for purchases. The joint venture is among Vodafone, Orange and T-Mobile, and Telefonica’s O2. They will be working together to develop a system of mobile commerce that should bring banks, retailers, and advertisers together. There have been discussions over the last few years about near field communications (NFC) which would provide consumers with a secure method of…

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