E-commerce is already stepping into its mobile future

Mobile commerce and the future

It is becoming increasingly evident that mobile is the way of the future for e-commerce, and in many places – such as China – retailers are discovering that mobile is already becoming important in the present. A consulting firm called Analysis International, with a specialty in Chinese internet market research, has released data that indicates that mobile phone sales revenues reached the $261 million (1.67 billion yuan) mark in this year’s second quarter. When compared to the same time last year, this is an increase of 880 million yuan. Of…

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Innovative QR code supermarket may be a hoax dreamed up by leading advertising agency

Busy Seoul Subway Station

Two months ago, a virtual grocery store showed up in a subway station in Seoul, South Korea. The store was packed with digital merchandise with each product having its own QR code. When scanned, the codes would open a virtual shopping cart on a user’s smart phone allowing for their items to be stored. From that point, customers could purchase their products, which would be delivered to their homes the next day. While the initiative is certainly innovative, it may have been a hoax, according to the Hankyoreh 21, a…

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