The application is a spinoff of the brand’s Passport loyalty program that began in August 2022. J.Crew is rolling out the next step in its Passport loyalty program that started in August 2022, by now taking a mobile commerce approach with a fashion app that will provide users with a number of shopping advantages. The application first launched on Monday and was based on the brand’s customer behaviors. The fashion app’s inspiration came from the retailer’s customer behaviors, said Derek Yarbrough, J.Crew CMO. In the last year, over two out…
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Well.ca launches Canada’s first QR code pop-up store in Toronto
Well.ca, an online retailer based in Canada, is set to bring virtual pop-up stores to North America this month. The company has announced that Canada will be home to North America’s first pop-up store, which will feature a wide line of products, each associated with their own QR code. The store will be located in downtown Toronto and will be open through the end of April. Consumers will be able to find a wide range of products at the store from brands like Tide, Crest and Head and Shoulders. Pop-up…
Read MorePayPal launches new Singapore mobile shopping pilot program in subway stations
PayPal has announced the launch of a new pilot program that it has placed in subway stations in Singapore, which is designed to allow commuters to use their mobile devices to make purchases while they’re on their way to or from school and work. The program involves the participation of eight different stores which are offering mobile consumers passing through the subway stations the opportunity to take advantage of reduced prices on Valentine’s Day gifts. In order to make a purchase, mobile consumers simply need to use their smartphones to…
Read MoreMRT station uses QR codes to allow commuters in Singapore to purchase groceries
The commuters in Singapore who use the Boon Lay and Bugis MRT stations now have an added service available to them, which involves the ability to purchase their groceries with their smartphones by scanning QR codes. The transit stations feature walls with images of products next to the two dimensional bar codes. By scanning the codes, commuters are redirected to the mobile site for Cold Storage, where they can enter their details and have their grocery items delivered to their homes. SMRT Investments managing director, Dawn Loh, explained that many…
Read MoreFox uses QR codes for virtual store movie marketing in the United Kingdom
Twentieth Century Fox has announced the launch of its new “virtual store” which will use QR codes and other mobile techniques in order to sell movies to UK consumers through the use of their smartphones. The marketing campaign for the virtual store includes bus shelter ads in large cities which feature QR codes alongside the movie titles that are available for purchase in the virtual store. When a smartphone user scans the 2 dimensional code, it launches the HMV retail page specific to the movie product associated with the code.…
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