Mercedes-Benz prepares to launch interactive contest to mark their 125th birthday

Mercedes QR Codes Campaign

This year marks the 125th birthday of Mercedes-Benz. Through the year, the famed automaker has developed some of the most prized vehicles in the world and has built up an almost immaculate reputation. Known for their extravagance and penchant for showing off their latest development, Mercedes-Benz will be celebrating the occasion with an interactive event. The event is called Mercedes-Benz 125! and is a race that challenges participants to find as many QR codes as they can. The race will take place in Singapore, were 5 Mercedes-Benz vehicles have been…

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Science-fiction writer develops augmented reality app to send users on a virtual treasure hunt

Bruce Sterling

Once upon a time, augmented reality was considered nothing more than a fantasy. For years, those wishing to experience augmented reality escaped into vast, futuristic worlds portrayed in science-fiction. Author Bruce Sterling is all too familiar with this phenomenon, as we wrote some of the first books to feature AR technology. Sterling is renowned for crafting high technology from his imagination, but now he is bringing his ideas into reality. This time, however, he is not writing them down in a book. At the Art Center College of Design in…

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