Google works to promote photography over augmented reality Google’s Project Glass has continued to make headlines since it was unveiled earlier this year. Developed by the Google X Lab, the project combines augmented reality technology with eyewear, creating a head-mounted system that can be used for a number of purposes. When Project Glass was announced, Google was keen to promote the system’s augmented reality aspects. Recently, however, the company has shied away from this approach, looking instead to promote the system’s other capabilities. Google X executives believe Project Glass will…
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Google’s augmented reality eyewear project is real and will be coming out this year
As companies begin to show major interest in augmented reality, developers are showing concern that the market may become over saturated with lackluster software that could give the technology a bad reputation. Google, in particular, has pointed out that mobile augmented reality applications, while useful in some cases, are also inconvenient. This is because consumers are required to constantly have their mobile device in front of their face in order to experience augmented reality. The company believes this too be too inconvenient and announced plans last year to develop a…
Read MoreGoogle nearing completion of new augmented reality eyeglasses
As augmented reality grows in popularity, more technology companies are looking into its uses. Google is the latest company to consider adopting augmented reality in a new project that is reminiscent to their popular Google Goggles program. The Google Goggles application is an augmented reality browser that allows users to find virtual information about their environment using the camera of their smart phone. Google may be looking to take this a step further by removing smart phones from the equation entirely. Last year, Google hinted that they were working on…
Read MoreAR glasses are not good enough, may take years to produce practical hardware for the technology
Augmented reality technology may have come a long way, but the hardware associated with it is beginning to fall behind. AR is a growing craze in the mobile realm, but the technology is often used as a gimmick for games or other forms of fleeting entertainment. Smart phones can be used as an augmented reality visor of sorts, but holding a phone up for extended periods of time to get a glimpse of a digital display can be cumbersome. Eyewear, such as glasses and contact lenses, however, can unlock the…
Read MoreAugmented reality gaining favor from the government
The U.S. government is taking an interest in augmented reality. While details regarding their level of interest in the technology are scarce, public safety officials say that AR may play a big role in law enforcement and security in the future. Thus far, the technology has seen most use in the realms of marketing and gaming. In these industries, augmented reality shines as it presents consumers with a new experience. While the technology has an undeniable entertainment appeal, it can be used for a number of purposes by the government’s…
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