Tag: Virgin Media

Augmented reality coming to the pages of The Atlantic

Julie Campbell
QR codes in Mobile commerce Magazine Ads

Magazine teams with Metaio to bring print to life Famed monthly magazine The Atlantic, has partnered with Metaio, a leading augmented reality developer, to make its future issues more engaging. The magazine is not the first to show interest in the concept of augmented reality. In 2009, Esquire began embedding augmented reality content within its pages. Recently, companies like Virgin Media and others have begun adopting the technology in an effort to engage a new generation of tech-savvy consumers. Augmented reality content can be access through iPhone and Android mobile…

Read More

Virgin Media announces new augmented reality applications

Stephen Vagus
Virgin Media

Virgin Media introduced Unmissable App Acclaimed telecommunications and media company Virgin Media has set its sights on augmented reality. The company has long had its hands in various types of technology and has taken a keen interest in the interactive nature of augmented reality. As such, Virgin Media has announced that it will be released a new mobile augmented reality application next month. The Unmissable App, as it is being called, is meant to promote further engagement with the brand and highlight the growing importance of AR content. Company looks…

Read More

Virgin Media to launch augmented reality magazine this year

John Montgallo
Virgin Media

Virgin Media, one of the largest and most influential communications companies in the world, has embarked on a new adventure with augmented reality. Partnering with content agency Redwood, Virgin Media has launched a new bi-monthly magazine whose pages will be filled with augmented reality experience. The magazine is part of a new customer interaction strategy coming from the company in which consumers are encourages to communicate with the company directly and through the use of mobile technology. The magazine works in conjunction with the Blippar augmented reality mobile application. The…

Read More