Once upon a time, QR codes were block, black and white patterns on the back of car bumpers. Now, they come in all shapes and sizes. First developed by Denso Wave, a subsidiary of Toyota, they were used to track inventory. During the advent of mobile devices, the codes became famous in Japan and Asia, with their popularity diminishing as they traveled further west. Since their incorporation into society, the codes have evolved from the black and what mosaics to colorful designs. New codes are emerging tentatively into the world…
Read MoreTag: viral marketing
Fast cars and fast print ads
With QR codes and other mobile marketing strategies gaining traction, many are wondering what role interactive technologies will play in the future. Many companies, both big and small, all over the world are taking advantage of new trends in the advertising industry, hoping to turn people’s use of smart phones into patronage. While QR codes seem to be the weapon of choice for many of today’s advertisers, there are a growing number of print publications using the codes for a different purpose altogether. The print and digital worlds are often…
Read MoreThe four G’s of today’s market place
Marketing has had to evolve over time to reach their target audience on a level they could relate to. There was the 60’s counterculture, the baby boomers, generation X and now generation y, also known as the millennial generation. Advertising had to evolve with each new generation of consumer. But the millennial generation requires retailers to diversify their approach and keep up with consumers on a virtual, social and mobile level. In the old days, marketing stayed within a pretty standard mold. They may have changed things up a little…
Read MoreAugmented Reality Marketing Service Expands
Stepping into a virtual world is so yesterday. We have moved on to bigger things; like bringing an augmented world into our realm. Augmented Reality (AR) is the new buzz word. Augmented Reality is a term used for an indirect or live view of the physical (real world) environment, with sensory graphics or sound input added to the view. It’s worth over 5 million in funding to one company. Total Immersion is a company founded in France over ten years ago, and they just received over 5 million dollars…
Read MoreOut with the old and in with the new!
America may be on the brink of a technological revolution. Mobile marketing is exploding here in the United States; and the use of QR Codes is starting to be seen everywhere. Now, we will be going to the next level; the ability to make mobile payments through tWallet and mVoucher. These are two new payment platforms that may be on the next Smartphone you purchase. Even though a survey showed that most people are uncomfortable with the idea of paying for things with their phones. It is basically the same…
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