Tag: video advertising

DoubleClick YouTube ad system hacked for cryptocurrency mining

John Montgallo
youtube ad system

A number of users spotted display ads that were secretly using the opportunity for crypto mining. Twitter recently lit up with tweets about cryptocurrency miners abusing the YouTube ad system. Video viewers recognized that the display ads they were viewing were secretly taking advantage of the user’s CPU in order to power their mining efforts. The tweets started as only a handful of people said their antivirus programs notified them of the behavior. That said, the numbers rapidly exploded as people received notifications that cryptocurrency mining was detected from the…

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Worldwide mobile marketing spend to break the $100 mark this year

John Montgallo
teens social media mobile ad reach marketing

The MAGNA forecast predicts ad revenue over mobile channels to rise by 3.7 percent worldwide this year. Global mobile marketing spend is expected to break the $100 billion level for the first time, according to a MAGNA report. In fact, the prediction suggested that it may even reach $110 billion. This milestone arrived in the same year that digital (including mobile) is expected to pass TV ad spending. Mobile has been the main driver of digital advertising. Fifty four percent of digital ad sales are now generated by smartphone impressions…

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Full screen mobile video ads will soon be launched on Facebook

Julie Campbell
facebook messenger mobile commerce internet

The social network is adding this feature to the smaller screen versions of its experience. When it comes to mobile video ads, Facebook is hoping to make this social media marketing experience considerably larger and more interactive as it brings the full screen experience to smartphones and tablets. This move is the next big step to hit the Facebook video experience after auto play was added in December 2014. The company is now experimenting with full display mobile video ads to further enhance its social media marketing experience. This will…

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