Mobile marketing strategy at Verizon is too eerie for some

Verizon Mobile marketing

While many feel that this ad program provides quality targeting, others feel it is downright creepy. Verizon Wireless is making a bold move to help to expand the efficacy, reach, and use of its mobile marketing through the growth of their Relevant Mobile Advertising program to start to include more than just the wireless devices of its customers. Verizon now intends to begin using the data from laptops and desktops, and not just smartphones and tablets. The intention is to broaden the mobile marketing program’s effectiveness so that it will…

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Isis to be trialed in Aramark cafeteria in New Jersey

Isis finally goes on trial An Aramark cafeteria located in Verizon Wireless’ headquarters in Basking Ridge, New Jersey, will be the first place in the U.S. to official trial the Isis mobile payment platform. Isis has become one of the most hyped and anticipated mobile commerce platforms to date. The platform represents a partnership between AT&T, Verizon Wireless, and T-Mobile, and is expected to be the most prominent platform in the burgeoning mobile commerce industry. After years in development, the platform will finally be tested in a commercial setting. Mobile…

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ISIS platforms gains momentum over competitors due to slow and steady approach

Mobile Commerce Industry

Mobile commerce giant takes small steps. ISIS, the mobile commerce joint venture between Verizon, AT&T, and T-Mobile, is making slow, but steady progress toward a new pilot test this summer. The platform may be lagging behind the Google Wallet, which was formally launched late last year, but has already become one of the more popular platforms in the industry, despite the fact that ISIS has yet to see commercial release. The slow progression of ISIS seems to have been beneficial, as it has allowed the project to overcome the challenges…

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CES 2012 reveals mobile commerce retail experience from Alcatel-Lucent and Verizon

Mobile Commerce Industry

The annual International Consumer Electronics Show (CES) was held in Las Vegas and offered a great deal of insight about what has been learned and what is to come in the industry, including an announcement about a partnership between Alcatel-Lucent and Verizon Wireless, which will bring about a new form of m-commerce app that is designed to help consumers to save money while also assisting retailers. At the show, the companies showed a number of demos that were interconnected in order to show the impact of video conferencing, 3D telepresence,…

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Smart phone hack brings Google Wallet to Galaxy Nexus

Google Wallet

Earlier this month, Verizon wireless announced that it would not be supporting Google’s ambitious mobile wallet program. The telecommunications company’s new Galaxy Nexus smart phone is one of the first mobile devices to be able to interface with NFC technology, which allows phones to double as payment devices. Google has invested heavily in NFC technology in order to establish its presence in the industry of mobile commerce, but the company has been finding staunch opposition from amongst competitors. Technology, however, often succumbs to the whims of enterprising individuals who are…

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