QR codes at Woolworths connect customers with farmers

QR code tracing fruit

The Meet the Grower program at the supermarket chain will help consumers find out where their food comes from. The massive grocery store chain in Australia, Woolworths, has just announced that it has started a program using QR codes to give its shoppers the opportunity to learn more about where the fresh fruits and vegetables they are purchasing have been sourced and who is behind growing them. The program started on July 1 and will continue onward, growing throughout the rest of the year. By scanning the QR codes, customers…

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QR codes used by produce grower to build connection with shoppers

Tanimura produce QR Codes

Tanimura & Antle has chosen to use consumers’ own smartphones to build a better relationship. In order to provide shoppers with more tips and information about the use of their produce, Tanimura & Antle has launched a program using QR codes in the hopes to build a connection with the people who are buying their products. These barcodes could be added to produce without adding any extra bulk. Being able to provide considerable information without adding size or weight was important, as produce is typically weighed in order to determine…

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QR codes on product packages provide added information

Jolly Green Giant QR Codes

The barcodes are now being added to the labels of produce from companies such as the Jolly Green Giant. The supplier of packaging for the Jolly Green Giant produce items has now added the capabilities that it had previously announced, adding QR codes to its labeling so that consumers will be able to scan them with smartphones and learn more about the products. This will help consumers to find out more about the origin of the food products that they buy. Emerald Packaging, a supplier of packaging for fresh produce…

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QR codes designed for food service released by Tanimura & Antle

QR Codes on food packaging

  These barcodes help to provide more information about retail produce. Tanimura & Antle has announced that they have added QR codes to the packaging on their food service products, with their initial printing on their field packed artisan romaine and artisan lettuce cases. The company has successfully used the barcodes for other purposes in the past. The grower and shipper is based in Salinas, California, Previously, it has implemented QR codes in order to help consumers find more information about recipes which can include their produce, as well as…

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