Tag: usps qr code

Mobile marketing lessons from the successes of the USPS

John Montgallo
US post office uses qr codes

The use of QR codes and other smartphone friendly techniques has set a good example. The United States Postal Service has been integrating mobile marketing into its direct mail services and the results have been exceptionally positive, providing some solid examples of how smartphones can be properly used by marketers. In 2011, spending on direct mail increased by 2.9 percent over the year before. This took the spending on that channel up to $21 billion last year. Magna Advertising Group has stated that the USPS has managed to keep up…

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QR code mailers from U.S. Postal Service proving popular

Julie Campbell
US Post Office QR Code Discount

Proves that there is still a place for snail mail in advertising. The U.S. Postal Service has shown that its QR code mailers were a positive choice for the promotions that it intends to distribute beginning in early November. These are designed to encourage smartphone users to pay closer attention to the ads. Some mobile marketers are willing to go so far as to say that with this QR code campaign, the USPS is even a little ahead of the curve in its implementation of smartphone friendly barcodes. The QR…

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U.S. Postal Service offering discounts for QR code usage

Stephen Vagus
US Post Office QR Code Discount

Many in the mobile marketing industry believe that society is reaching a “critical mass” of smart phone use. This puts QR codes at the tipping point toward becoming a mainstream technology. Citing research from Mobio, a leader in QR code solutions for businesses around the world, which shows that QR code scanning increased by 1,200% in the last six months of 2010, more businesses are adopting the code as part of their marketing campaigns. QR has proven to be so popular that even the United States Postal Service is encouraging…

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