Proves that there is still a place for snail mail in advertising. The U.S. Postal Service has shown that its QR code mailers were a positive choice for the promotions that it intends to distribute beginning in early November. These are designed to encourage smartphone users to pay closer attention to the ads. Some mobile marketers are willing to go so far as to say that with this QR code campaign, the USPS is even a little ahead of the curve in its implementation of smartphone friendly barcodes. The QR…
Read MoreQR code mailers from U.S. Postal Service proving popular
