Mothers represent one of the most desired target markets and are desired by virtually every brand, but many don’t know how to reach them – especially in the new mobile marketplace. This is one of the largest demographics for using a product and then either blogging about their experiences, or sharing it through social media. There are currently approximately 4 million blogging moms in the United States. Though they are using their computers to share their experiences, they are also using smartphones on an increasing basis. Earlier in 2012, Facebook…
Read MoreTag: using social media for marketing
The continuing importance of location to mobile commerce and marketing
According to the latest Mind Commerce Publishing report, entitled “Mobile Location Commerce 2012-2017”, mobile commerce is predicted to achieve a 39 percent compound growth rate from now through until the completion of 2017, as a result of the omnipresence of smartphones and tablet computers. Location-based commerce is forecasted to be one of the primary initiatives that will exist among the mobile environment within the next three years. In fact, location-based services were a key element of the report, and are expected to have an important impact on boosting sales. Geolocation…
Read MoreQR codes are serving more purposes than ever from talking comics to payments and prizes
QR codes are now doing more than ever before, as they become an element of mobile payment systems such as Simply Tap, the new Valiant interactive talking comic book experience, and can provide clues for the Defense Advanced Research Projects Agency (DARPA) scavenger hunt for a $40,000 prize. These unique and innovative new uses may help to convince marketers and consumers alike to uses these codes and will show them that without using them, they will be missing out on an important opportunity. Simply Tap-using retailers have been seeing improved…
Read MoreSouth Korean social network Ovjet uses augmented reality to stand out amongst the competition
South Korea’s Kiwiple is virtual unknown outside of its home country. The company specializing in social networking and its associated technologies and has some big plans on how to make itself the biggest name in social media since Facebook. The company managed to gain some attention around the world in 2010 when it showed off a new augmented reality application for smart phones that was linked to its Ovjet social networking platform. Kiwiple now has ambitious plans to take this application to the next level and become one of the…
Read MoreMobile marketers cannot ignore Facebook in their overall content and social marketing strategy
The Facebook Marketing Conference was held in New York City this weekend – the first of what will be an annual event – and made a number of new large announcements that targeted their brand/business page owners and that make it ever more clear that the social networking site cannot be ignored in mobile marketing. Beginning March 30, 2012, all of the business pages at Facebook will have undergone their new timeline format conversion. However, business page administrators already have the ability to tinker with the new features in a…
Read More