QR code technology allows the lines between online and offline activities to be blurred… by offering a wealth of information and special deals to reach consumers through their mobile device. Some have come up with clever ways to use the QR code to attract the attention of just about anyone. Fun with QR code cake Cakes are fun. Cakes that require 245 kg of chocolate, 390 kg butter, and 730 kg of cheese along with 750 kg of evaporated milk quite literally add up to tons of fun. Tencent, a…
Read MoreTag: use of qr codes
QR codes to be central to new mobile payment service
Bank of America will be using the barcodes as a part of a test program. The most recent step into the mobile payments wave is Bank of America, as it tests the use of QR codes that will permit customers to use their smartphones in order to complete transactions. This service will be available through iPhones and Android smartphones to make payments. The technology that is being tested by the bank was created by Paydiant, a growing name in the mobile payments industry. The solution that was chosen involves the…
Read MoreMobile marketing lessons from the successes of the USPS
The use of QR codes and other smartphone friendly techniques has set a good example. The United States Postal Service has been integrating mobile marketing into its direct mail services and the results have been exceptionally positive, providing some solid examples of how smartphones can be properly used by marketers. In 2011, spending on direct mail increased by 2.9 percent over the year before. This took the spending on that channel up to $21 billion last year. Magna Advertising Group has stated that the USPS has managed to keep up…
Read MoreTop 100 magazines increased QR code use by 617 percent in 2011
According to a Nellymoser study, the use of QR codes, such as 2D barcodes and Microsoft Tags, skyrocketed by 617 percent between January and December 2011 within the top 100 American magazines. Nellymoser is a mobile technology and marketing company based in Massachusetts and its data indicated that most of the growth of the use of QR codes was driven by advertisers. From the beginning to the end of last year, the number of magazine pages that included these barcodes rose from 3.6 percent to 8.36 percent. This most recent…
Read MoreFaulty QR codes could give consumers a bad experience with marketing campaigns
The popularity of QR codes continues to grow at a rapid pace. Tech-savvy consumers have certainly taken notice. While the response to the codes has been largely favorable, these technology conscious consumers are also noticing that many companies are not using the codes as well as they should be. Such is the case with Bill Cosby’s new book I Didn’t Ask To Be Born (But I’m Glad I Was). The book features a QR code on its back cover that some readers have found troublesome. When scanned with a smart…
Read More