use of mobile barcodes Archives

Unilever boosts its strategy for m-commerce by implementing the use of mobile barcodes

02/23/201202/24/2012 Stephanie Beck

Unilever has announced that it will be providing mobile consumers with the ability to shop for products within the Dove, Nexxus, and Tresemme brands through the use of mobile barcodes that have been printed as a part of their Glamour magazine ads. Beyond using these magazine-based mobile barcodes, shoppers will also be able to buy products from those brands using New York’s Glamour Apothecary Wall. Glamour has been working with SpyderLynk – a company with which they have previously done business for mobile marketing – to help to drive their…

New report consolidates the usage data of QR codes into one, easily-accessible source

11/26/201111/26/2011 Jorge Gonzalez

Research and Markets, a global market research firm, has released a new report concerning QR codes and their rampant popularity. QR codes have been a hit with marketers the world over and have even been shown to be very alluring for mobile consumers. The codes enable advertisers to launch dynamic marketing campaigns that are designed specifically to engage consumers on a more tangible level than traditional marketing techniques. While some companies have praised the codes for their versatility, others have cast doubt on whether the codes actually live up to…

MMA releases whitepaper to explain the best use of mobile barcodes to marketers

11/18/201111/18/2011 Julie Campbell

The Mobile Marketing Association (MMA) has announced the publication of a whitepaper entitled “Mobile Barcodes: an Overview for Marketers”, with the intention of assisting marketers in getting the most out of using mobile barcodes for their marketing. The MMA explained that its whitepaper provides an easy to understand clarification of the ways in which marketers can maximize the potential of mobile barcodes in order to provide consumers with direct access to multimedia content, information, promotions, discounts and coupons, shop locations, samples, and a great deal more. Experts in the industry…