The future of commerce is often being laid on the shoulders of NFC technology. NFC is most often associated with contactless payments – essentially, transactions via mobile device. Google, Apple and a number of financial institutions are investing heavily into this technology, claiming it to be the catalyst for a new era of mobile commerce. While that may be true, a new study from The Retrevo Pulse, a research firm that tracks trends and consumer demand in real-time, suggests that consumers are not ready to adopt mobile payments. Retrevo polled…
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