us social media Archives

Study finds most Americans can’t distinguish between social media bots and real humans

10/16/201810/15/2018 Jennifer Goula

Social Media Bot - Social Medai Platforms

Pew Research Center finds the majority of Americans believe these bots are used maliciously. A new study from the nonpartisan American fact tank has revealed that most Americans are not familiar with social media bots. Of the 4,500 adult Americans surveyed by Pew, while two thirds had at least heard of these bots, 34% said they were not aware of their existence. That being said, of those who had heard of the bots, 80% believe the accounts are used for nefarious purposes. The study gives insight into what the average…

Social media marketing revenues in the United States predicted to reach $15 billion

05/20/201405/19/2014 John Montgallo

A new report has shown that this figure will be reached by these ads by the year 2018. According to a new report that has been issued by BIA/Kelsey, the total revenues from social media marketing in the United States will rise from last year’s $5.1 billion, to reach $15 billion by the year 2018. This year’s own ad revenues will represent the largest year over year increase seen so far. It is expected to rise to break the $8.4 billion mark by the end of 2014. This is being…