Different and creative forms of QR code marketing to spread the word

QR Code advantages Cow

Campaigns to bring awareness about a cause, brand, or product are expanding with this technology. As QR code marketing becomes more popular and companies and individuals learn how inexpensive and effective it is to use, they are coming up with some imaginative ways to attract attention to their campaigns. Though these codes have been called difficult to use and awkward in the past, many recent surveys are showing that this doesn’t seem to be a problem among the tech-savvy Millennial generation, which is much more comfortable with the ins and…

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Valpak floods the nation with 80 million QR codes

QR Code Campaign

Valpak, a direct marketing company specializing in coupon distribution via mail, is undertaking what is, perhaps, the most ambitious QR code campaign to date. The company is well known for sending out its iconic blue-tinged envelopes containing an assortment of coupons. Direct mail campaigns are an age old marketing strategy that allows businesses to engage consumers in their homes rather than relying on them to stumble across advertisements themselves.  This method also piques the interest of consumers by offering them deals in the form of coupons. QR codes have augmented…

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