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Study underlines the importance of mobile commerce to shoppers

05/06/201205/05/2012 Jesse Collins

Research shows almost 40 percent of American adult mobile owners want to shop with their devices A new poll commissioned by Placecast and performed by Harris Interactive, has indicated that Americans are increasingly adopting smartphones for all elements of their shopping experiences, ranging from research about a specific or type of product, to price comparisons and purchases. The poll suggested that 20 percent of all adult mobile device users in the United States (with either feature phones or smartphones), approximately 39 million people, have made some kind of online purchase…

Research shows mobile email has greater influence than apps and ads

07/29/201107/29/2011 Jorge Gonzalez

ExactTarget has released the results of its research from June 2011, which indicated that mobile emails are currently the most powerful way to encourage consumers to pursue shopping activities. As mobile phones rapidly rise in their importance to online commerce, many efforts have been taken to try to market to smartphone users and to understand which methods are most effective among the many techniques that are being newly attempted. The ExactTarget study discovered that in the United States, 56 percent of smartphone owners had made a purchase as a result…