Study underlines the importance of mobile commerce to shoppers

Mobile Commerce Shopping

Research shows almost 40 percent of American adult mobile owners want to shop with their devices A new poll commissioned by Placecast and performed by Harris Interactive, has indicated that Americans are increasingly adopting smartphones for all elements of their shopping experiences, ranging from research about a specific or type of product, to price comparisons and purchases. The poll suggested that 20 percent of all adult mobile device users in the United States (with either feature phones or smartphones), approximately 39 million people, have made some kind of online purchase…

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